“Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns.” This is a quote from Pam Dyer who wrote an article, 50 Top Tools for Social Media Monitoring, Analytics, and Management, on Social MediaToday. What Pam shows in this article and all of the tools mentioned, gives a great overview of the meaning and importance of Social Media Monitoring.
Monitoring what people say about your brand, company, or organization is very important when it comes to becoming successful and knowing what the consumers expect out of a product or company. A vital part of monitoring is researching the amount of engagement through a certain medium. Are their any conversations about a product, do people use your hashtags in a positive message, and do you ever get retweeted or favorited? Also, you have to determine who all sees the content that is out about something. Followers branch out like a wildfire, so when evaluating the reach of a certain profile, it is easier to have social media monitoring programs to make things a lot easier!
Some helpful programs:
(Free) It tracks how many people are talking about you, who’s talking, and what they’re saying. You can search through a tweet archive for URLs sent via Twitter, including results for full URL links or shortened.
($Costs$) It’s a tool that provides live social intelligence by analyzing activity across all the major social networks. Use it to search, monitor, analyze, target, and engage in real time, all from one place.